My name is Antonella Meyer-Masciulli, olive oil taster and former jury member of the Swiss Olive Oil Panel of the ZHAW and ambassador of the prestigious ONAOO (Organizzazione Nazionale di Assaggiatori di Olio di Oliva). Premium olive oil producer Mitera GmbH since 2019.
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A few years ago, I was in Crete and had the opportunity to visit an ancient olive grove with trees that were several thousand years old. It was like entering a temple. The vitality of these majestic trees and the peaceful silence touched me deeply. But this magical moment was interrupted by the sound of a chainsaw. I learnt that in a neighbouring olive grove these ancient giants were being felled because selling the wood was more lucrative in the short term than producing olives. As it is very expensive to look after these mighty trees, many farmers try not to harvest the olives in time. But these ancient olive trees have enormous cultural value, having survived the Egyptians, Minoans and Romans and telling stories of times long past. At the same time, I learnt that a certain number of trees of the original Roman Raio variety still exist in Umbria. That was the moment I decided to act and founded Mitera GmbH in autumn 2019.
Our aim is to save these ancient trees (some of which are mother trees) that are threatened with extinction, to pay the farmers a fair price for their work and to ensure that the trees can continue to live in their original locations.
Mitera S.r.l. sells very elaborate, exclusive and DNA-certified olive oils from original varieties, guaranteeing traceability to the consumer. And we have recently added two more DNA-certified premium olive oils to our range: these are harmonious blends between the original varieties mentioned above and younger varieties from Crete (GR), Umbria and Abruzzo (IT).
We look forward to seeing you in Hall 6 on the market square.
Your Mitera team
